Mettle – Vocabwagon

Mettle

The meaning of the word Mettle is a person’s ability to cope well during difficulties with determination and tenacity.

The word Mettle is a noun.

Examples:

  1. The mettle shown by the dog to reach the banks of the river saved the life of the dog.

2. Although the team lost, the mettle showed by the players of the team brought appreciation from the audience.

Branding – Winged Post

 

BRANDING

How does an institution brand itself? How does a retail store gain the trust of its customers? Why is it that we prefer visiting certain stores and choose avoiding many shops like the plague? While there are hundreds of companies that are founded on the dreams and ambitions of young wannabe entrepreneurs, there are a few that manage to remain open for a couple of years and still fewer companies that eke out a profit.

There are institutions that spring out of nowhere and have a meteoric rise that leave other organizations in the business breathless in its wake. Try as they might, the business rivals are not able to stay in the competition. The CEOs, Chairmen and MDs break their heads trying to figure out methods to popularize the names of their organizations. Where does the difference lie?

There are many methods adopted by companies to strengthen their footing. Alas! Due to inexperience and bad counseling, the heads commit many blunders without being aware!

Some of the sins to be avoided at all costs are…

 Following a rival blindly

 

Just because a plan or a module worked for your rival doesn’t mean it would or should work for you too. Stick on to your plan of action bearing in mind your employees, their strength and your target audience.

A fox attempting to hunt down a stag by imitating a wolf would end in disaster for the fox. Would it not???

Lack of a proper working system

 

Experimenting is good at the initial stages. But an institution must not falter and make its employees undergo a myriad of experiments with no employee certain of which method to follow in which situation. All ideas can be listened to by the head of institution, but not all should be executed.

It wouldn’t be advisable for an elephant to try climbing trees because monkeys climbing trees are slim!!!

A rise in Attrition Rate

Attrition might not be avoided, but can definitely be brought down. An institution that does not care for its employees is an institution doomed to fail. Identifying the source of attrition and taking corrective measures must be the highest priority of a company. An employee who stays for a longer duration in a company has better understanding of the working nature of the company and has closer affinity. Naturally, the employee would spread goodwill about the company.

 Lack of Stress Busters

Working in groups and rushing to meet deadlines cause people to be under stress. Giving people space to relax and conducting sports meet, cultural competitions and other contests make employees work with renewed vigour. Productivity increases manifold, resulting in branding among clients.

Managers lacking Personal Touch

Managers and Heads who treat employees without human touch are a curse of that company. Before they realize their faults, bury their ego and learn from their errors, their company is long gone. The top management that fails to identify such trouble making managers will lose the institution built on its blood and dream.

 

Feckless – Vocabwagon

Feckless

The meaning of the word feckless is to lack  strength of character or to be irresponsible.

The word feckless is a noun.

Examples

  1. Although everyone wanted Ruth to score high grades in SAT, her feckless behaviour brought down her scores.
  2. The inexperienced man being made the captain of the team was a feckless move by the board.

In the fond hope – Idiom Thaatha

In the fond hope

The meaning of the idiom in the fond hope is to denote a person’s hope that is foolish and not likely to happen in real life, but still clung on to.

Examples

  1. Every slum dweller’s life is spent in the fond hope that their lives would change for the better in a short while.
  2. The class teacher’s fond hope was that all her students should pass with a first class.

Take the edge off – Idiom Thaatha

take the edge off

 

The meaning of the idiom take the edge off is to mitigate or make less severe anything that is not pleasant.

Examples

1. The bars of chocolate that I had helped me take the edge off my ravenous hunger.

2. When the students responsible for the riot in college came and apologized to the principal, the act took the edge off his anger.

Water Under the Bridge – Idiom Thaatha

Water under the bridge

 

The meaning of the idiom Water Under the Bridge is to refer to past events that are no longer important.

Examples:

1. The manager came to the wedding in spite of the trouble that the groom had caused him earlier, as he considered them water under the bridge.

2. The ex-convict could walk to the grocery store without any inhibitions as his evil deeds were water under the bridge.

Jiggery-pokery – Vocabwagon

Jiggery-pokery

The meaning of jiggery-pokery is to behave dishonestly or deceitfully.

Jiggery-pokery is a noun.

Examples:

1. Although everyone praised Zadok for his fantastic marks in the board exam, Sam kept quiet because he knew that the high marks were by means of jiggery-pokery and not by fair methods.

2. The jiggery-pokery happening in election leaves one in a state of confusion and uncertainty.

Benthos – Vocabwagon

Benthos

The meaning of the word Benthos is the sediments deposited in a seabed or a lake.

The word Benthos is a noun.

Examples:

1. The rescue team was baffled by the massive structure of benthos under the local lake.

2. The hobbits were too engrossed in their new found treasure under the water to notice the dark elves slithering amidst the benthos, towards them.

Costs an arm and a leg – Idiom Thaatha

Costs an arm and a leg

The meaning of the idiom Costs an arm and a leg is to refer to anything that is hugely expensive.

Examples:

1. The CEO backed out from the tender race at the last moment as he realized that it would cost his company an arm and a leg.

2. Ezra felt drained after his purchase of a new car. It has cost him an arm and a leg.

Supercalifragilisticexpialidocious – Vocabwagon

Supercalifragilisticexpialidocious

The meaning of the word Supercalifragilisticexpialidocious is to be extremely and extraordinarily good or wonderful.

The word Supercalifragilisticexpialidocious is an adjective.

Examples:

1. This is by far the most supercalifragilistic dish I’ve ever tasted.

2. His supercalifragilistic dancing moves set the crowd grooving.